Centre For Research, Creativity & Innovation in Tourism

The Centre for Research, Creativity and Innovation in Tourism was established in 2007 and was developed in response to a need to redefine and refocus the activities of the pre-existing Tourism and Hospitality Research Group. The centre seeks to develop and foster collaborative and multidisciplinary scholarly activity in order to contribute towards the strengthening of management capability, creativity and innovation within the tourism sector.

Research Activities

The objective of the centre is to actively support and promote any research or scholarly activity that contributes towards the building of capability, creativity and innovation within the broad tourism sector.  The focus of the research activity is interdisciplinary in nature and drawing upon existing research activities and expertise in the department includes, but is not limited to, the following key areas:

• Food Product Development & Culinary Creativity
• Tourism Market Analysis
• Tourism Innovation and New Product Development
• Tourism Destination Management
• Tourism Experience Management
• Fostering Innovation & Organisational Creativity
• Human Resource Development for Hospitality & Tourism
• Cultural and Heritage Tourism
• Strategic planning and Change management
• Tourism & Hospitality Legislation

Commissioned Research

The centre is well positioned to contribute to the tourism sector through the full spectrum of research activities from applied and strategic research through to creative projects and consultancy work.

Enquiries

Anne Marie Lally,
Department of Languages Tourism & Hospitality,
Waterford Institute of Technology,
Cork Road,
Waterford,
Ireland.

Phone +353 51 834102 or e-mail amlally@wit.ie.