BA(Hons) in Marketing
Course code WD095

What is Marketing?

Marketing is an important business function that identifies the needs and wants of customers in order to develop products and services. Marketing involves researching the market, designing the product or brand and communicating with customers through advertising and promotions. 
 

What is the BA (Hons) in Marketing course?
The BA (Honours) in Marketing is a 4 year degree course, which prepares students for employment in the marketing area. The first 4 semesters consist of general marketing and business subjects and then students study the specific marketing subjects below from semester 5-8.

Semester 5 Finance for non specialists Introduction to Advertising Marketing Design Technologies Strategic Public Relations Business to Business Marketing Selling & Sales Management (E) Marketing Project (Lit Review) (E)	Semester 6 Strategic Marketing Management International Marketing Services Marketing Technology Ecommerce Web Development Advertising Strategy Social Marketing (E) Marketing project (Research) (E)
Semester 7 Marketing Work Placement/ Study Abroad	Semester 8 Corporate Strategy Marketing Multimedia Strategic Brand Management Global Strategic Marketing Services Marketing Practice Sports Marketing (E) Small Business Mgt (E)
(E) = Elective subjects one of which must be chosen in semester 5, 6 and 8.

Leaving Cert Requirements
Total number of different subjects at grade D or better: 6
Total number at higher level grade C or better (Honours): 2
Required Subjects English or Irish OC3/HD3, and Mathematics OC3/HD3

Recent Entry Points

Year	2001	2002	2003	2004	2005
Min Points	340	320	310	310	275

Company Placement
The Company placement takes place in Semester 7. It allows students to gain real experience of working in a marketing environment. Past companies who have been involved in the placements include: Coca Cola, AerLingus, Ben Sherman, Bulmers, Bank Of Ireland, Waterford Crystal and Cawley Nea Advertising Agency.

Career Opportunities

• Marketing Research
• Advertising
• Brand Management
• Sports Sponsorship
• Public Relations

For further Information contact
Course Leader- Mr Denis Harris BComm, MBA
t. 051 845617 e. dharris@wit.ie